In 2020, colleagues of mine reached out that they were in the phase of creating and developing a financial literacy startup company. They commissioned me to work on logo designed throughout two of their stages, to be applied on their marketing and promotional materials.

I began by sitting down with this company and conducting an interview to gauge their business objectives, goals, values, target audiences, vision for the future, and goal with their content and promotional materials. It was important for me to get an idea of what they were looking to accomplish, so that I could translate that fluently in my work for them. Using Photoshop, I drafted versions of two company phases, which they used in promotional materials for competitions, grants, conferences, and academia.