Content Strategy Proposal - St. Charles Public Library
Using St. Charles Public Library as my reference, I set out to create this proposal for a full web redesign as requested by their RFP, beginning with a current website and content analysis, through a core strategy statement and onto the next steps for a sustainable and maintainable strategy.
For St. Charles Public Library, I completed a top-to-bottom analysis of their website, content, audience, and SEO. I began by reviewing their RPF proposal and stated needs for a redesign, and then exploring their website interface to familiarize myself with their current situation. After research, I summarized their business goals and content objectives, as well as identifying their audience segments. I assessed opportunities for the future, and reviewed their social content before running a full SEO analysis. This included their website elements, accessibility overview, writing, and more. I took the information gathered and summarized a more fulfilling and accessible user interface, content strategy that catered to their audience, and material that would match and exceed that of their competitors.
Process:
Programs: SEO Spider, Draw.io
