Glossier is a beauty and skincare company that focuses on creating subtle produces that enhance confidence and your own unique features. Starting as beauty website Into the Gloss in 2014 by Emily Weiss, Glossier has grown into an empire that has always emphasized customer needs and wants through fun and trendy product lines.
Glossier Pressroom
I began by reviewing Glossier as a brand, including their public relations materials, social media, and website as a whole. They are largely into influencer and celebrity marketing, and take untraditional routes to achieve fun, unique, and natural product lines. Once I had an idea of their brand image, voice, etc., I created additional visual, public relations and marketing materials for their Glossier Play line, and general product lines.
Process
Programs: Wix, Photoshop, Instagram, Word
Click to view my Glossier Pressroom Website
Brochure
Additional Public Relations & Marketing Content
