Social Campaign Proposal for SmartSweets
SmartSweets is a candy company focusing on health-conscious sweets with lower sugar contents. My classmates and I, of TEK Agency, worked to create a social campaign proposal to highlight SmartSweets’s current position in the market and advise a successful content campaign route.
For this proposal, I began by researching the company thoroughly, including their mission, values, brand and visuals, audience, social media, etc. Once I had an idea of who SmartSweets was as a company, I established with my agency what our goal was for our campaign. We were able to achieve this goal through creating unique, fun content that aligned with SmartSweets and would excite their existing and new potential audience segments.
Process
My Work
