User-Centric Research
In any industry, and when embarking on any project, it is crucial to understand who you are targeting, helping, or creating for. Within my studies of advertising, marketing, and emerging media, I have been able to recognize the significance of learning in-depth proper techniques to effectively achieving a useful audience understanding and translating that into concise reports.
This includes an audience’s behavior and preferences, thought processes and how their background and alternative factors affect this, why they make certain choices over others, the types of media they consume and when, and so much more.
The documents within this category explore these ideals thoroughly.
USER PERSONAS
User personas are hypothetical customers that are fashioned to give a well-rounded idea of a particular audience segment. They bring your consumers to life by explaining aspects such as their experiences, motivations, frustrations, habits, and goals. This clearly illustrates various demographics and psychographics companies can use to better shape their efforts.
I constructed a user persona document off of prior research regarding Amazon’s audience segments.
Point of View Statements
In this exercise, I analyzed the positive, negative, and suggestive reviews of three different apps (Amtrak, Target, and Kindle) to create Point of View, or POV statements. POV statements are meaningful and actionable, allowing you to ideate with your goals at the forefront of the process. Through the construction of these statements, a design team can understand the audience better to drive the rest of the design thinking process.
