Role Model is known for having very different and unique promotional materials for each song/album he releases. My goal was to incorporate various elements from each release seamlessly into one fluid set of work. I paid attention to creating balance in the layout of my designs. This meant leaving appropriate amounts of white space and properly lining up each margin, as well as using the rule of thirds for pleasing proportions. I kept the perspective of each element even with the others and emphasized key focal points of each photo. I used fonts that resonated with Role Model’s branding, relying on mostly uppercase type for each phrase. In terms of color, I used light blue tints and black shades to match the branding of the tour and new album.